Marketing Innovation pan Robert Lambert
Caractéristiques
- Marketing Innovation
- Robert Lambert
- Format: Pdf, ePub, MOBI, FB2
- ISBN: 9798215473474
- Editeur: WMG Publishing
- Date de parution: 2022
Collections de livres électroniques RSC Marketing Innovation par Robert Lambert
Overview
Marketing today is changing rapidly. While marketing's mission is still to add value and increase profits for a business, marketing is no longer a function that performs predefined tasks. The object of marketing is also not only the product, price, distribution, and promotion as before, but has been expanded to include the customer's experience and journey. Both of these areas require marketers to focus on issues such as processes, people, and need to understand customers deeply.
These new factors present great opportunities for companies to differentiate themselves, but also new threats to weak businesses. Marketing has now become a powerful weapon to help businesses manage customers, distribution channels, markets and profits. Marketing is changing more under the pressure of increasingly fierce global competition, especially in open markets. The great progress in the field of information technology has created favorable conditions for suppliers and customers to communicate and establish business relationships with each other, but it has caused suppliers to reveal weaknesses.
yours faster than before. The effectiveness of marketing has become a top concern of the board of directors, so they are paying more and more attention to marketing roles and costs. To meet the new requirements, marketers must constantly hone their skills and put customer experience at the heart of all business activities, optimize distribution and communication channels, and also need to move from merely selling products/services to providing customers with optimal solutions.
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